SMO ideas for marketing

Viral videos : Television commercials adds to the marketing world as the preferred advertising method for Fortune 500 companies. Social media sites are slowly rendering these TV commercials obsolete as Internet video traffic grows. A new breed of advertising dubbed the viral video is giving brands exposure on video-sharing giant YouTube.

Facebook fan gating : Big brands are enticing their consumers by asking them to “Like” their pages to gain access to special content. For instance, Dr. Pepper’s Facebook page allows you to win free cases of the soft drink. Large brands are following up with custom games, apps and contests to keep people active on their page.

Crowdsourcing : If you have a brick-and-mortar business selling a product or service, your best bet is crowdsourcing. The catch is you provide a heavy discount in exchange for an abnormally large amount of new customers. The tradeoff is good enough that these sites are generating millions of dollars daily.

Twitter engagement :Think of your company on Twitter as a human entity. For the first time in history, companies are enabled to talk to their customers directly, quickly, and efficiently. The micro-blogging tool can gives businesses a voice to respond to customer inquiries.

Listening and monitoring : When a company is looking to break into the social media space, the easiest way to start is by listening.Traditional marketing is a one-way street where the business pushes a marketing message to the consumer. Social media has created a two-way street where consumers respond to the marketing messages. Businesses need to take an active role in participating in the conversation that ensues.

Source : http://www.digitaltrends.com/social-media/five-social-media-marketing-ideas-for-businesses/