The core of marketing is to understand the customers' needs and develop a plan that meets those needs. Let's face it anyone that has a business has a wish to grow their business. The most effective way to grow and expand your business is by focusing on organic growth. By acquiring more customers you increase your customer base and your revenues then come from a larger base.
Small businesses typically have a limited marketing budget. It just means you have to think a little more creatively.
By the end of this series you'll have a clear idea of not only what marketing is and why you should do it, but you'll also be well on your way to creating your own marketing plan. With a plan in hand and a basic understanding you will have taken the risk out of where your putting those marketing dollars.
Marketing a service is different than advertising a product. There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Learn what you what you need to do differently in order to market your service effectively.
Source : http://marketing.about.com/od/marketingbasics/a/smmktgbasics.htm
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