Business marketers should expect practical growth, evolve with new technologies, and use data to drive business decisions.
Companies should expect 3% to 5% annual growth over the next five years as the economy recovers strong companies will thrive, while weak companies grow weaker during the recovery. B-to-b marketers must evolve with the explosion of technology that is driving one-to-one customer relationships.
The Web allows small players to be hyper-targeted and focused. The market is moving to near-perfect information. We should focus on six things like product and service innovation; leveraging knowledge and content; providing consultative selling; leveraging integrated marketing tactics; using data to drive business decisions; and taking advantage of online marketing.
Build new, unique and hard to find products.
Collect data unique to your business and look at data to validate a hypothesis, but it will also tell you things you don't know that will lead to a new hypothesis.
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