Marketing Definitions for a job seeker.

College graduates go into the business world with lack of understanding of  the important facets that shape marketing today. Here are some marketing definitions for aspiring marketing professional.

 

1. SEO Services - Search engine optimization or SEO is the foundation of online marketing in the year 2011. It  is the studying of search engine algorithms to determine how to rank highly when people search specific keyword phrases.  The end goal is to get incoming leads and minimize the number of cold-calls that a firm has to make.

2. Landing Pages - Landing pages are separate pages on the website, constructed to highlight the keywords. Landing pages are a facet of marketing that the aspiring marketing professional will have to learn early, simply because being able to style a webpage, yet still keyword stuff it, takes a significant amount of skill.

3. Ezine websites - Ezine sites are article websites that cater to the nonprofessional writer and allow the general public to publish articles on topics of their choice. There are many advantageous reasons to write for these publications.  One main factor is to get a permanent backlink thereby ranking high in Google. 

4. Google Analytics - Google Analytics is a web-based software that tells the marketing professional, among many other things, how many visitors (both unique and returning) are coming to a particular website on any given day.  The program also covers the amount of time each visitor is staying on the website and the subsequent bounce rate of that particular site. Google Analytics will tell the viewer what keywords are most popular in leading to visits on the website, as well as what pages the visitor lands on, and which web pages are most popular. 

 5. Page Rank - Page Rank is a numeric value given by Google that aims to quantify how important a particular website is in the eyes of the search engine.  Page rank is judged on a number basis between 1 and 10, 10 being the highest and 1 being the lowest.

Source : http://www.businessinsider.com/5-marketing-definitions-every-young-job-seeker-should-know-2011-7