While the recession slammed virtually every sector for the last two years, marketing research firms finally saw an upswing at the end of 2010, according to a recent study from the American Marketing Association.
"This doesn't make up entirely for the personnel cutbacks in 2008 and 2009, but it is a big step in the right direction," stated Jack Honomichl, founder of the industry newsletter "Inside Research."
The top 50 U.S. research firms included in the analysis brought in a total revenue of $8.5 billion, according to a Honomichi study, with the Council of American Survey Research Organizations reporting 149 smaller companies brought in an additional $755 million.
Marketing research revenue grew 3.1 percent in 2010, a marked difference from the 2.2 percent and 3.3 percent declines seen in 2008 and 2009, respectively.
As advertising service firms begin turning around and coming back from the economic downturn, other businesses are looking to reinvest in marketing tools and campaigns. Information Week reports that one company which develops content for association publications and conferences, Omni press, has turned to marketing automation to help it deliver on client expectations that more materials be published to the internet.
"This doesn't make up entirely for the personnel cutbacks in 2008 and 2009, but it is a big step in the right direction," stated Jack Honomichl, founder of the industry newsletter "Inside Research."
The top 50 U.S. research firms included in the analysis brought in a total revenue of $8.5 billion, according to a Honomichi study, with the Council of American Survey Research Organizations reporting 149 smaller companies brought in an additional $755 million.
Marketing research revenue grew 3.1 percent in 2010, a marked difference from the 2.2 percent and 3.3 percent declines seen in 2008 and 2009, respectively.
As advertising service firms begin turning around and coming back from the economic downturn, other businesses are looking to reinvest in marketing tools and campaigns. Information Week reports that one company which develops content for association publications and conferences, Omni press, has turned to marketing automation to help it deliver on client expectations that more materials be published to the internet.
Source : http://www.ricg.com/marketing_articles/marketing_service/marketing_services_saw_better_performance_in_2010/
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